Training School on "Marketing of Wild Forest Products: theory and practice"

A Call for the Training School on "Marketing of Wild Forest Products: theory and practice" under COST Action FP1203: European NWFPs Network is open. Training Schools are an important part of COST Actions and are intended to share knowledge and support collaboration. Within the scope of COST Action FP-1203 a Training School offering a general overview on methodological aspects related with non-wood forest product marketing has been prepared by Task Force 4 (Marketing). Topics to be covered include the business context analysis: (relationship product/market; property rights/ regulative framework), strategic marketing (segmentation - targeting), differentiation, positioning), operational marketing (marketing mix: 4+2 Ps, with special focus on pricing, logistic, branding, e-business, customer-supplier relationships). The course will combine theoretical lessons, case studies analysis and the presentation of some tools for marketing research: DBs (trade data, regulations, Codex Alimentarius, Google Analytics, …), value chain analysis, network analysis, social capital analysis. Discussions on real case studies presented to the participants will be also carried out. Early Stage Researchers are particularly encouraged to attend to this Training School. Attendance certificates will be issued to the participants.

Date: 14-18 March 2016 

Location: San Vito di Cadore, Belluno, Italy

Organizers: COST Action FP1203: European NWFPs Network

Submit application by: 19 February 2016

Details at: http://www.nwfps.eu/training-school-marketing

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posted by IUFRO Headquarters on behalf of Luis Fontes, Instituto Superior de Agronomia, Universidade de Lisboa